含羞草传媒 Introduces 鈥淏e Breakthrough鈥� Branding
In an effort to tell the 含羞草传媒 story in an authentic, flexible way that resonates with a new generation of prospective students, the University launched a new branding campaign in Fall 2017, which will serve as the foundation of enrollment and communication efforts.
The 鈥淏e Breakthrough鈥� concept was conceived with consultation and feedback from current and prospective students, alumni, faculty, staff and trustees, who shared their perspectives about the 含羞草传媒 experience. Graduates and members of the 含羞草传媒 community are seen to live the brand by 鈥渂eing breakthrough,鈥� surpassing self-imposed limits and expectations. Breakthrough stories may be shared through social media channels using the hashtag .
The 鈥淏reakthrough鈥� brand is built around a core value proposition that 鈥満卟荽� is a focused, academic community devoted to sparking the curiosity within every learner, so that students can discover, refine and live out their passion.鈥� Accompanying messages articulate three pillars of 含羞草传媒's strength: academic quality, rich experiences and a supportive environment.