含羞草传媒

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The Future of the Front Page

Story by Matt Wing

It鈥檚 2:30 p.m. on a Thursday in January, and the Chicago Sun-Times newsroom is buzzing.

Reporters huddle below banks of ceiling-mounted televisions. Some lean forward at their desks listening to audio playing through computer speakers. Others anxiously click refresh buttons on web browsers.

Chris Fusco 鈥94 sits quietly in a modest office near the corner of the bullpen, taking infrequent bites of a breakfast bagel and sipping coffee from a paper cup while digesting the news of the day.

Three Chicago Police Department officers have just been acquitted in a Cook County courtroom on charges of conspiracy, obstruction of justice and official misconduct, stemming from the 2014 murder of 17-year-old Laquan McDonald by Chicago police officer Jason Van Dyke.

The killing of a black teenager by a white police officer garnered national attention, set off waves of protests, and prompted polarizing discussions of when necessary force becomes excessive 鈥 and how race factors into it all.

The Sun-Times covered each development in the case under Fusco鈥檚 direction.

Today will be no different.

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Chris Fusco smiles, knowing he鈥檚 dated himself, when admitting his first newspaper byline sat atop a story in The Argus about the arrival of the first ATM on 含羞草传媒鈥檚 campus.

Working at 含羞草传媒鈥檚 student newspaper gave Fusco the invaluable experience he needed to begin a career in journalism. The operation was run entirely by students, and mistakes weren鈥檛 pointed out by a faculty adviser until after they appeared in print.

Chris Fusco
Chris Fusco 鈥94 joined the Chicago Sun-Times as a staff reporter in 2000. He was promoted to managing editor in 2016 and editor-in-chief in 2017.

That was the best way to learn, said Fusco, who first served as the publication鈥檚 sports editor before graduating to assistant editor.

鈥淚 think it was important for us to make our own mistakes and then try to learn from them,鈥 he said. 鈥淲hen you鈥檙e a young journalist and you make a mistake, you have to feel it. You have to absorb that blow. You have to feel terrible about it, and it needs to sink in to the point that you鈥檙e never going to make that mistake again.鈥

Mistakes were made, to be certain. They were pointed out by faculty adviser and longtime 含羞草传媒 English professor James Plath.

鈥淲e would be pilloried in a sieving critique, although it was delivered in a very nice manner by Dr. Plath every week,鈥 Fusco remembers, laughing.

But Fusco didn鈥檛 make many mistakes. He met deadlines. His copy was clean.

His talent was apparent.

鈥淗e was both enthusiastic and serious about working for the paper, and he seemed to get a rush out of the whole process,鈥 Plath said. 鈥淛ournalism was clearly a good fit for him.鈥

Fusco鈥檚 journalistic skills were further sharpened at 含羞草传媒 when he played a leading role in perhaps the largest project ever completed under The Argus banner. Hatched by student journalists at a dinner at Harry Caray鈥檚 Restaurant in Chicago during the Illinois College Press Association鈥檚 annual convention, the idea of a book chronicling a century of journalism at 含羞草传媒 was proposed by the inspired students.

Fusco co-authored the book with Jennifer Barrell 鈥94, going through every issue of The Argus to write the definitive history (the two eventually married, divorced, and are both remarried; Barrell is now the director of event marketing at IMPACT Branding & Design). The endeavor required enough time at Sheean Library that Plath asked if the students could stay after hours. Plath was given a key with the caveat that he would have to accompany the student authors during all after-hours time spent at the library. Many nights didn鈥檛 end until well after midnight.

鈥淭hankfully I wasn鈥檛 married back then,鈥 Plath joked. 鈥淏ut, yeah, that鈥檚 one memory that will stick with me forever.鈥

With a breadth of knowledge and writer鈥檚 toolkit assembled, Fusco left campus to serve a Pulliam Fellowship at the Indianapolis Star, where he was mentored by a writing coach and afforded the opportunity to learn from guest speakers like former White House correspondent Helen Thomas and columnist Clarence Page.

He was on his way. 鈥淎nd it all began at 含羞草传媒,鈥 Fusco said.

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Chris Fusco left his Pulliam Fellowship at a major regional newspaper thinking he had made it.

He found out soon enough he hadn鈥檛.

Fusco landed his first paying newspaper job at suburban Chicago鈥檚 Northwest Herald, where he was assigned a rookie reporter鈥檚 beat.

鈥淵ou leave that (Pulliam Fellowship) experience with a vision of what a great profession this is and you鈥檙e at the top of it,鈥 Fusco said. 鈥淏ut then you go and get your first job and realize you鈥檙e right back where you started.鈥

A year later, he moved on to the Daily Herald, another suburban paper, though one with a circulation that more than tripled the Northwest Herald鈥檚 readership. He was tasked again with a community beat, doing reporting that sent him on a tour of school, village, and county board meetings.

A promotion to the metro staff was soon earned. Fusco later became the paper鈥檚 lead political reporter and traveled to both political conventions in 2000 ahead of a controversial presidential election that, for the fourth time in U.S. history, resulted in the election of a candidate who had failed to win the popular vote.

But Fusco wasn鈥檛 around to cover election results for the Daily Herald. He accepted a new position at the Sun-Times that fall.

Though to advance in the newspaper world, as he had previously learned, he had to take two or three steps back before taking one step forward. He had to start over once more. 鈥淎gain, rewind the tape, and start at the bottom,鈥 he said.

Fusco started at the Sun-Times as a suburban reporter. He then moved on to a state-government beat, where he provided award-winning coverage of former Governor Rod Blagojevich鈥檚 eventful tenure. He also documented the rise of Barack Obama from state senator to president.

In 2009, Fusco was assigned to an investigative reporting role, at least in part for his ability to cover the occasionally scandalous world of Illinois politics. He began reporting for The Watchdogs, the Sun-Times鈥 investigative team charged with uncovering truth and holding those in power accountable.

His reporting on corruption of police, child-welfare and government officials won more awards. He and colleagues Tim Novak and Carol Marin shared the prestigious George Polk Award for local reporting for their years-long investigation that ultimately found a nephew of former Chicago Mayor Richard M. Daley culpable in a decade-old homicide case, for which the nephew later pleaded guilty to involuntary manslaughter.

Newspaper Cover
The Jan. 18, 2019, Sun-Times front page played off 鈥16 shots and a cover-up,鈥 a chant well-known to Chicagoans after the release of the Laquan McDonald shooting video. Three Chicago police officers the day before had been acquitted of conspiracy and other criminal charges, hence 鈥16 shots 鈥 but no cover-up.鈥

It was difficult work, but Fusco had an ability to ask tough questions while remaining respectful. He was able to get answers. And he could clearly disseminate often-complicated findings.

鈥淚 think the public thinks a lot of things are black and white, and investigative reporters understand that there鈥檚 a lot of gray there,鈥 Fusco said. 鈥淗ow you write one sentence can affect the entire prism of a story. There are so many challenges there 鈥 not to mention making sure you鈥檙e buttoned-down on every single fact, making sure every fact has been checked two or three different ways.鈥

Investigative reporting can be equal parts disheartening and redeeming. The often-depressing chore of reporting disturbing truth is sometimes counterbalanced by hope for change.

鈥淭he core issues are the same: you need to write clearly, understand the problem and tell the world about it,鈥 Fusco says. 鈥淎nd maybe if you do enough reporting, somebody figures out a solution.鈥

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Newspapers are in a fight for survival. In the last quarter century, print circulation and newsroom employment have been cut in half. Advertising dollars have dried up at an even faster rate.

Chris Fusco knows this, of course. But he also knows how some newspapers have successfully bucked the trend and remained profitable. And as a lifelong Chicagoan, he knows his city and its media appetite.

So, when the Sun-Times needed a managing editor in 2016, Fusco was the choice. And when the paper needed an editor-in-chief a year later? Again, Fusco.

鈥淚 have to wear a lot more hats now, and every day there鈥檚 a challenge that comes out of left field, and you don鈥檛 know what it鈥檚 going to be,鈥 he says. 鈥淪ome days it鈥檚 a news challenge. Some days it鈥檚 a challenge involving staff. Some days it鈥檚 criticism of a story or a front page or a headline, and you become the complaint department. You have to develop this Teflon coating and thick skin.

鈥淏ut it鈥檚 a whole new level when you鈥檙e at the management level because you鈥檙e not the one who鈥檚 producing the content and yet you are completely and ultimately responsible for it, so it鈥檚 a lesson in trust. But I am very lucky that I trust the people here with my life.鈥

In his new role, Fusco manages both the newspaper鈥檚 print and digital content, the latter a responsibility growing by the day. 鈥淲e鈥檙e essentially producing two products a day now,鈥 Fusco says. 鈥淎nd the question is: are these two different products? Are they the same product divvied up two ways? Are there elements that work better for one or the other? And does that mean there should be things exclusive to one that aren鈥檛 in the other?

鈥淭hese are all questions that we as an industry are grappling with.鈥

Fusco has an ally in Sun-Times interim CEO Nykia Wright, who ardently tracks website clicks and unique visitors and page views, and has empowered Fusco to combine his experience and knowledge of what will and won鈥檛 work with readership analytics prominently displayed on a newsroom whiteboard.

鈥淗e has the historical knowledge of the city and the institutional knowledge of the business. He understands where we have been, and he has a good idea of where we are going,鈥 Wright said. 鈥淗e has the confidence of the entire editorial staff, and that goes a long way in helping create a product that we on this side of the house can go out and sell.鈥

Reaching the next generation of readers through non-print mediums is not a new challenge, nor will it ever be fully solved. But another challenge to newspapers is one that few could have predicted three years ago.

Criticism of media and denunciations of 鈥渇ake news鈥 are commonplace today. President Donald Trump has publicly declared the media the 鈥渆nemy of the people.鈥 Some surveys have shown declining trust in traditional media.

Combatting the narrative isn鈥檛 easy, but the Sun-Times was among hundreds of newspapers 鈥 including The Boston Globe, The New York Times, The Dallas Morning News, The Denver Post and The Philadelphia Inquirer 鈥 to rebut the Trump narrative in its editorial section on Aug. 16, 2018. On its front page that day, the Sun-Times previewed its editorial section with the text: 鈥淗ey, Trump 鈥 here鈥檚 what this newspaper is really the 鈥榚nemy鈥 of.鈥

鈥淚t is a dilemma every paper has to handle,鈥 Fusco said of the current climate. 鈥淎ll we can do is keep doing what we鈥檙e doing, and showing the public that we are fair and committed to providing real news.鈥

Fusco leads news production
Fusco leads a news production meeting at the Sun-Times 鈥 West Loop offices.

As the Sun-Times鈥 editor-in-chief, Fusco is responsible for content on the front page, editorial page and everywhere else. He works a lot. He鈥檚 often in early. He usually stays late. When a big story is in the works 鈥 or a coordinated editorial condemning anti-media rhetoric is planned 鈥 the hours get long and the job can become a grind.

Fusco counts himself lucky to have an understanding family. His wife, Lori Rackl, is the travel editor at the Chicago Tribune and a former Sun-Times TV critic who understands the demands of the job. His son, Ben, a high school senior, spent more than a few days of his formative years in the Sun-Times newsroom watching his dad finish up a story or proof a front page.

When Fusco is able to escape the office, the former 含羞草传媒 tennis player runs, bicycles or swims. He鈥檚 run four Chicago Marathons and finished the Boston Marathon last year.

But those times are sometimes fleeting. 鈥淚鈥檓 grossly out of shape because we鈥檝e been in a really crazy news cycle here right now,鈥 Fusco says. 鈥淏etween the midterm elections, the gubernatorial election and a still-up-for-grabs mayoral election here in Chicago, it鈥檚 been a grind the last few months. But it鈥檚 been fun, too.鈥

Fusco does enjoy the work. He has to. As the leader of a publication that bills itself as 鈥淭he Hardest-Working Paper in America,鈥 he embodies that spirit. His colleagues can attest to his work ethic.

鈥淐hris is a very dedicated journalist, absolutely,鈥 said Joel Carlson 鈥92, an 含羞草传媒 alum and Sun-Times night news editor. 鈥淗e is one of those people I would say was born to do this.鈥

Fusco鈥檚 former faculty adviser at The Argus agrees.

鈥淭his is going to sound as clichd as 鈥榟e has ink in his blood,鈥 but Chris was born to be a journalist,鈥 said Plath.

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The verdict in the Van Dyke cover-up case is less than 30 minutes old, but plans are already being made for tomorrow鈥檚 coverage. It鈥檚 3 p.m. and first edition deadline is seven hours away. The clock is ticking.

Editorial writer Thomas Frisbie slides into a chair in Fusco鈥檚 office to chat. Editorial page editor Tom McNamee sticks his head in and offers little more than a grunt, but Fusco seems to understand. They鈥檙e on deadline, and time is of the essence.

It鈥檚 a busy day, made busier by a mayoral candidate forum, co-sponsored by the Sun-Times and the National Association of Black Journalists, which will be hosted at the newspaper鈥檚 offices later this evening.

Fusco usually dresses like any character you鈥檝e seen in a movie about journalism: slacks and a button-up shirt with sleeves rolled up to the elbow. But today he鈥檚 wearing a jacket and tie 鈥 a fact he鈥檚 frequently reminded of throughout the day by his colleagues 鈥 ahead of this evening鈥檚 forum, where he鈥檒l meet and greet candidates as the face of the Sun-Times.

The good-natured ribbing continues during a 3:30 p.m. production meeting, held inside a central room with glass walls offering all the privacy of a fish bowl. Fusco runs an efficient meeting, his laptop screen projecting the budget for tomorrow鈥檚 paper on walls both behind and in front of him. The meeting begins with discussion of the front page, potential headlines and coverage of the two major stories of the day: the Van Dyke cops case and the forthcoming mayoral debate. Other stories are discussed: a decline in city bus riders, the release of designs for a new terminal at O鈥橦are Airport, and the first whispers of a mayoral candidate being removed from the ballot (Dorothy Brown, who participated in the forum that evening, was eventually removed from the ballot five days later).

Fusco adjourns the meeting and its attendants get back to work, telling the same stories they鈥檝e always told, but now in new ways. The newspaper game has changed and will continue to change. And it鈥檚 Fusco鈥檚 job help keep the Sun-Times ahead of the curve.

鈥淭he core function of journalism is still the same,鈥 he said. 鈥淚t鈥檚 the delivery methods that have changed. You call people, you look at documents, you do fair and balanced reporting.

鈥淎s long as we keep doing those things and people are willing to support us, journalism is going to survive, and I think it will survive.鈥